Speaking to the continued relevance with the four P’s, Marketing 7 days’s Mark Ritson describes that these concepts don't represent the “totality of marketing,” but provide “controllable levers” to help businesses fulfill their strategic aims. Marketing ref

Talking to the ongoing relevance in the four P’s, Marketing 7 days’s Mark Ritson clarifies that these ideas tend not to signify the “totality of marketing,” but provide “controllable levers” to assist companies fulfill their strategic aims. The Bottom Line Mark